GameCo Analysis

 •To allocate the marketing budget most efficiently, in North America and Europe focus on the top performing genres; Action, Sports, and Shooter games. In Japan, the marketing budget should be focused on Role-playing, Action, and Miscellaneous games.

•Focus on the EU region; North America has had a steady decrease in sales while EU has steadily increased passing NA in proportion of global sales this year

•Even though Nintendo, Electronic Arts, and Activision are the biggest competitors in North America and Europe, we should keep a close eye on Take-Two Interactive as they are our biggest competitor in Action games in those markets. 

TAKEAWAYS

Assumptions should never be taken as fact but rather tested for validity as this analysis disproved the original GameCo assumption.